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| crenshawcomm.com |
Every day, a new company is speaking out on social and political issues. This type of activism used to be reserved for nonprofit organizations and grassroots campaigns, but now it is becoming more common for businesses to take a stand. So, what is corporate activism, and why are more companies involved? Seasoned business professional Ram V Chary discusses the matter in this blog post.
Taking a stand
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| fticonsulting.com |
Corporate activism is when a company uses its resources to support a social or political cause. This can take many forms, from donating money to a reason to using their platform to raise awareness about an issue. In some cases, it may even mean speaking out against the government or taking a stand against another business. Whatever form it takes, corporate activism is a way for companies to use their power to make a difference.
The power to effect change
There are several reasons why we are seeing more corporate activism lately:
1. Social media has made it easier for companies to communicate their messages and reach a broad audience.
2. Customers are increasingly interested in supporting companies that share their values.
3. As the world becomes more complex, businesses realize that they need to take a stand on issues to protect their and their stakeholders’ interests.
Corporate activism has helped resolve various social issues in the past and recent times, pointing out Ram V Chary. For example, it has contributed to reducing greenhouse emissions, improving worker safety, and promoting gay rights. Recently, companies have also taken their stands in racial matters and voter participation.
People can expect to see more corporate activism in the future as companies continue to realize their power to effect change. Businesses must use their influence for good, and hopefully, they will continue to fight for the causes that matter most.
Do you think corporate activism is a force for good? Share your thoughts with Ram V Chary in the comment section and don’t forget to follow this page for similar posts.
