Ram V Chary: Picking Up a Business Post-Crisis

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Over the past three years, it was evident that the COVID-19 pandemic had devastated businesses everywhere. That said, the good news is that businesses are getting back on track with the world slowly returning to normal. Today, Ram V Chary shares a few ways you can help your business recover in the new normal.

First, you have to know your customers.

Ram V Chary says this is not the time to suddenly try out a new marketing strategy. Focus on all the things that have worked for you in the past. It would be best if you also showed some consistency. Knowing what platform your customers are most comfortable receiving messages from is an excellent way to ensure consistency. For instance, you might have a better success rate with email marketing than with social media. Also, know your customers. It's important to target the right audience, not the wrong ones.

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Next, focus on what made you successful before the pandemic.

As Ram V Chary stated earlier, now is not a time to try something new that you haven't tried before. It would be best to stick with what has been working for you. Even though things have changed, there are still customers out there who will be looking for your product or service. Find them and ensure the message gets across immediately that you're back up and running.

Lastly, Ram V Chary says you must be careful with your social media content.

You may have some ideas and strategies about what you can do to pick your business back up and have it running smoothly again but make sure the tone of voice is right. Your social media posts should be light-hearted and fun. Remember, not everyone out there has given up on society just yet. You can use an anecdote about how your business got back on its feet to engage people.

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