A Look Into Corporate Responsibility Amid A Global Crisis

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The COVID-19 pandemic has forced companies worldwide to re-examine their approach to employee relations. With more companies now offering better flexible working options for their employees, the pandemic has caused business leaders to act with empathy and concern toward their teams. Ram V Chary wonders if this newfound empathy will bleed into companies' corporate responsibility efforts and shares his thoughts on this question here.

Employees, no matter their rank, serve as the backbone of a company. With the pandemic highlighting this fact, businesses have had to rethink corporate responsibility efforts. One area of corporate responsibility is sustainability, shares Ram V Chary. Companies must employ the expertise of board members willing to bring environmental, social, and governance (ESG) goals to the table. By bringing ESG efforts to the board level, companies can experience improved corporate responsibility positioning. In addition, employees may receive more ESG training and certifications.

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Bringing ESG to the forefront will ensure long-term plans that benefit a business's corporate responsibility game plan. Companies will become purpose-driven and more aligned with what their stakeholders want to see moving forward. Before the pandemic, corporate responsibility leaders were seen as a distraction rather than strategic partners due to their undemocratic requirement for volunteers and donations outside the company's regular operations. According to Ram V Chary, this outdated form of corporate responsibility can only hurt businesses and their employees. Chary advises businesses to employ corporate responsibility leaders who know how to harness employees' skill sets to boost ESG efforts.

Effective CSR leaders require cultural and financial support from the executive level. They can encourage top executives to make a stand for the three P's: people, planet, and profit. CSR experts know how to present to CEOs CSR and ESG efforts as a means to blend business growth goals with employee compensation and overall targets. To spearhead CSR and ESG actions, a company must educate and engage employees. Lessons learned from in-house training and workshops have an impact on employees' day-to-day decision-making, according to Ram V Chary.

With years of professional experience, Ram V Chary has led a variety of companies. He has held executive posts at Multimedia Games Holding Company, Inc., Global Commercial Services, and Fidelity National Services, Inc. Visit this blog for more updates from Ram V Chary.