The Importance of Branding Colors

99designs.com

 Did you know that colors play a huge role in branding? In fact, studies have shown that color is one of the most important factors when it comes to brand recognition. Ram V Chary reminds businesses to be mindful when selecting colors to give their brand the desired impression.

So, how do you select the right colors for your brand? For starters, it is essential to consider the psychology of colors. For example, blue is often associated with trust and security, red with excitement and passion, green reminds of stability and environment-friendliness, and purple signifies royalty or luxury. When choosing branding colors, think about what emotions you want to evoke in your customers. A 2006 study revealed that 90% of quick decisions made by customers when purchasing a product were based on color alone, notes Ram V Chary.

Another thing to consider when selecting colors is your company’s target market. Brighter colors may work better than muted colors when targeting a younger demographic. However, darker colors may be more appropriate if you direct your message or brand to a more mature age group.

creatickweb.com

It is also essential to make sure that the colors you choose are consistent with your company’s overall brand aesthetic. For example, if the logo is green, you may want to use green as one of your primary colors. This will help create a cohesive branding strategy and increase brand recognition, explains Ram V Chary. In addition, repetition of the same color or using similar shades consistently can boost brand awareness. Think of Twitter, which uses the sky-blue hue in most, if not all, of its branding elements.

There is no single, correct way of picking a company’s branding color scheme. However, by considering the factors mentioned above, you can make an informed decision that will help create a successful brand.

Ram V Chary is a longtime business professional who has held various leadership positions in different companies, such as Multimedia Games Holding Company, Inc., Global Commercial Services, Fidelity National Information Services, Inc., among others. Check out this page to read more about him.